AI Transformation Starts Here
Hannah Maude
“I love unlocking the potential in individuals and organisations - we need to get ready for the AI-age”
Hannah Maude transforms teams capabilities at pace, helping to embrace change and drive business outcomes.
With vast business experience across commercial, marketing and strategy roles at large organisations such as Unilever and Sainsbury’s, Hannah focuses on building AI literacy that translates into value.
Trusted by business leaders and partners such as Microsoft, Accenture, Snowflake and Canva, Hannah is on a mission to get the workforce AI-Ready.
“The successful implementation and use of AI requires safe hands and a wealth of business acumen. It’s an incredible exciting time, but we need to act” she says.
Building an AI-Ready Workforce.
Hannah’s unique approach blends industry expertise with AI fluency to help business teams discover how to unlock potential and value.
Using the SPARROW framework she designed following successful digital transformation projects - including at Unilever at the peak of the pandemic - Hannah takes teams through a step-by-step approach to translating skills into meaningful business value.
Hannah has been running Women+AI events since 2023, connecting female leaders from a multitude of backgrounds to prepare for the future.
Hannah leaves Sydney for London in late September 2025.
Transformation Starts Here
AI Fundamentals
Build AI Literacy
Master AI Tools for everyday use
Learn what AI is and leave able to talk about AI with confidence
Responsible AI: Data, Ethics & Safety
Learn to prompt effectively
Create your Personal AI Toolkit
Case Studies from big brands to inspire AI projects at home or work
Full-Day or Half Day Workshops or 60-minute Webinars
Business Transformation Projects
SPARROW Framework
Where is there opportunity for efficiency, value and impact in the organisation?
Hannah will work with your team to identify the problems or opportunities to ensure any utilisation of AI is aimed at a saving or area of value & growth.
The SPARROW framework was developed as Hannah led Unilever’s e-commerce transformation during the pandemic, leading to industry awards from Australia’s biggest retailers for best in class partnerships.
Hannah has coached teams to apply this methodology for effective business outcomes across digital & AI projects - resulting in commercial success & upskilled employee’s.
Business Dynamics
Competitor Landscape
Assess Opportunities
Prioritised Road Map of AI Projects
Build, Measure, Iterate
Embed Success & Monitor
Build expertise and AI capabilities, futureproofing the organisation
Scale and Optimise
Personal AI Transformation Strategy (Coaching call)
Identify a career direction that reflects the needs of the AI age
Optimise your existing expertise and aspirations
Focus your AI learning journey through alignment to your industry or area of interest
Build AI use cases and projects that can add value in your role or day-to-day life
Build a Portfolio of AI projects that capture your unqiue skill set and capabilities
A One-Hour coaching call to build your personal plan. Hannah will tailor an approach to your needs that results in a 30-60-90 day plan of AI tools, methods and projects.
Book a free 15-minute introductory call (beginning Nov 2025) to see if it is the right option for you.
Events
AI Changemakers
The future needs AI Changemakers
Events to build AI Champions across sectors & disciplines
Building Trust, Safety and Ethics into AI
Events and Partnerships